Reason2Believe - free2GRO

Reasons2Believe

Scientifically proven to work

The patented pharmaceutical formulation of Sofnfree free2GRO™ Follicle Boosting Growth Tonic Spray is scientifically proven to regrow hair in 6 weeks through its super-10 formula comprising Actigro™ (our unique patented formulation of seven hair growth-enhancing actives) and three scalp hydration actives. To discover the many compelling reasons for you to believe why it could almost certainly also work for you, read on.

Clinical study shows impressive results

A clinical study conducted for 56 days on volunteers with mild to moderate hair loss showed that the natural active ingredients (found in free2GRO™ Follicle Boosting Growth Tonic Spray) can reduce hair loss, in that:

the density of growing hair was increased by about 8%
the density of degenerating hair was reduced by more than 28%

By reactivating hair growth this natural active ingredient* helps the hairs to keep their original density and thickness, and:

Stimulates hair growth at the root
Prolongs the life cycle of hair
Fully restores the vitality of the hair
Delivers denser hair in 6 weeks

What the clinical study revealed

By reactivating hair growth this natural active ingredient* helps the hairs to keep their original density and thickness, and:

decrease the density of hair in the degeneration phase in 85% of the volunteers

increase the density of hair in the growth phase in 75% of the volunteers

increase the growth coefficient in 85% of the volunteers

What the study volunteers thought

At the end of this clinical study, the volunteers were also asked to answer a questionnaire to establish their perceived improvements after 56 days treatment. Results showed that:

85%

of the volunteers noticed a slight to strong regrowth of their hair

95%

of the volunteers noticed a slight to strong deceleration of their hair loss

80%

of the volunteers found their hair less breakable

70%

of the volunteers found their hair more resistant

95%

of the volunteers noticed a slight to strong improvement in the look of their hair

Understanding your hair matrix

Your hair matrix (made up of epithelial cells) is the most active part of your hair and the powerhouse of your hair growth cycle. Located in the deepest part of the hair bulb, your hair matrix is one of the most rapidly proliferating tissues in your body. It is a part of your epidermis layer containing keratinocytes, and embedded inside it is a tiny ball of specialised dermal cells or dermal papilla that play a major role in your hair follicle development and growth by initiating the growth of a new hair in two ways:

Controlling the switch between the resting and growth phases in your hair life cycle.

Instructing the epithelial cells to rapidly increase, move upward, and differentiate into the multiple cell types which will form the outgrowing hair shaft and its root sheaths.

Understanding your hair growth cycle

The 3-stage growth cycle of your hair follicles is both fascinating and complex. Your hair follicles undergo cyclical (or regular interval) growth, as well as asynchronous growth, meaning each follicle waits for its own previous growth cycle to be complete, before regenerating again.

The three stages of your hair’s growth cycle are anagen (growing), catagen (transitioning), and telogen (resting), and each hair passes through these phases completely independently of its neighbouring hairs.

During the growing phase, which lasts 3 to 5 years, the dermal papilla (mesenchymal cells in the hair follicle) initiate the creation of a new matrix that will start the formation of a new hair.

The hair then moves to the regression (catagen) stage, a transitional phase lasting around 3 weeks, during which the hair follicle stops producing fibre, the hair bulb separates from the dermal papilla, and the hair follicle shrinks dramatically and moves up to the scalp surface. The dermal papilla remains intact and is also pulled upwards.

The hair then goes into the telogen (resting) phase, which lasts up to 4 months, before the hair follicle goes into the growing phase again during which the dermal papilla and the base of the follicle fuse together once more and a new hair begins to form. If the old hair has not already been shed, the new hair pushes the old one out, and the growth cycle starts all over again.

Understanding the reasons for hair loss

Hair loss is caused by many factors. If you have healthy hair, around 85 – 90% of your hair is in its growing phase and around 10 – 15% of it is in its resting phase. When this hair growth cycle is out of balance, due to androgen metabolism, genetics, or stress, or even a combination of these factors the result is hair loss, also known as alopecia.

In essence, hair loss happens when the ideal proportions of hair in their growing phase and hair in their resting phase changes:

The number of growing hairs reduce, while too many hairs stay in the resting phase.
The growing phase becomes shorter leading to shorter and thinner hair.
The transitional phase between the resting phase and the growing phase becomes longer.

Understanding hair loss in men and women

At least 50% of men and around 25% of women face hair loss by the age of 50, and in women aged 70, this increases to 40%. Women tend to lose the hair on the top of their heads, and it’s more diffuse hair loss. Men experience much more extensive hair loss, mostly around their temporal areas and the top of their heads.

Rebalancing the hair growth cycle

Rebalancing the hair growth cycle is critical when it comes to stimulating hair growth and fighting hair loss. Using the DNA microarray technique it was shown that this natural active ingredient* does exactly this in that it activates the dermal papilla to stimulate hair growth through:

Noggin, a protein that shortens the resting phase,
and FGF-7, fibroblast growth factor-7, which promotes the rapid increase of activity in the matrix keratinocytes to start a new growth phase.

The above results were confirmed using the phototrichogram technique: After 6 weeks treatment, the natural active ingredient* was found to reduce hair loss and increase hair vitality, in that and the density of growing hair was increased while the density of resting hair was strongly reduced.

What our own study revealed

In an independent consumer research test, begun in October 2020, we asked 44 South Africans experiencing hair loss to help us test our free2GRO™ Follicle Boosting Growth Tonic Spray by using it twice-daily for the required 8 weeks. Here are some of the key outtakes:

8.3 out of 10

When asked to rate the product on a scale of 1 to 10, where 10 was ‘excellent’, and ‘1’ was ‘very poor’, the average mean score was 8.3 out of 10.

Spontaneous likes

The likes (spontaneous) include: helped my hair grow faster (15%), made my hair soft and moisturised (13%), smelt nice (12%), helped to restore my hair (10%), made my hair thicker, (10%).

82% wanted no improvements

When asked what improvements could be made to the product, 82% of respondents suggested ‘nothing more’.

4.3 out of 5 said that they will buy it

When asked about their likelihood to purchase, 58% would ‘definitely’ purchase and 24% said they would probably buy it. The mean score on the likelihood to purchase was 4.3 out of 5.

60% scored it 9 out of 10

A Net Promoter Score of 46 was obtained, this is a good score. 60% of respondents are regarded as promoters – they responded with a score of 9 or 10 out of 10, and would be loyal and enthusiastic customers of this product. 26% were interested to learn more about the product, scoring a 7 or 8 out of 10.

What some new fans had to say

"It transforms your hair and makes it more alive"
"My hair has more volume"
"Stops my hair from falling out or breaking"

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